Privacy Policy

PRIVACY POLICY

Last Updated: November 2025

Brand(s): Samson Blaze, Life Is F-ing Hard, Life Is Fcking Hard*, LFH, Life Is Hard (collectively, “Company,” “we,” “us,” or “our”)

We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you interact with our websites, products, digital content, events, coaching programs, workshops, or any related services (“Services”).
This policy applies to users worldwide and complies with major global privacy laws, including:

GDPR (European Union & UK)

CCPA/CPRA (California)

PIPEDA (Canada)

Privacy Act 1988 (Australia)

LGPD (Brazil)

And other applicable international standards

By accessing or using our Services, you consent to this Privacy Policy.

Information We Collect

We may collect the following categories of information:

A. Personal Information You Provide

Name

Email address

Phone number (optional or for future SMS programs)

Mailing address (if you purchase physical products)

Payment information (processed securely via third-party processors; we do not store full card numbers)

Account login credentials (if you create an account)

Any information you submit via contact forms, applications, surveys, or direct communication

B. Automatically Collected Information

IP address

Device type and operating system

Browser type

Pages visited, referring pages, and usage patterns

Cookies and tracking technology

Approximate location (city/region level)

C. Third-Party or External Source Data

We may receive information from:

Payment processors (confirmation of payment status)

Email marketing platforms

Analytics tools (Google Analytics, Meta Pixel, etc.)

Social media platforms, if you interact with our content.

How We Use Your Information

We may use your information to:

Provide, maintain, and improve our Services

Deliver digital products, newsletters, updates, and communications

Process payments and fulfill orders

Respond to customer service inquiries

Personalize your experience

Send marketing messages (only with your consent where required)

Conduct analytics to improve content and website performance

Prevent fraud, unauthorized use, or security threats

Meet legal and regulatory obligations

We do not sell your personal data.

COOKIE POLICY

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, improve user experience, understand usage patterns, and personalize content or ads.

Cookies may be:

First-party cookies: Set by us.

Third-party cookies: Set by external services we use (examples: analytics tools, email platforms, advertising networks).

Cookies do not give us direct access to your personal computer, files, or data beyond what you voluntarily share

Why We Use Cookies

We use cookies and similar technologies to:

Ensure our website functions correctly

Improve page performance and speed

Analyze website traffic and user behavior

Remember your preferences

Support security and fraud prevention

Personalize content

Tailor marketing and advertising

Support login, membership, or account features

These cookies help us create a smoother, more relevant experience for you.

Types of Cookies We Use

-Essential / Strictly Necessary Cookies

These cookies are required for the website to operate.
Without them, features such as login, checkout, and security will not function.

You cannot disable these cookies.

-Performance & Analytics Cookies

These cookies help us understand:

How visitors use the site

Which pages are popular

How long visitors stay

Where users come from

Examples: Google Analytics, Hotjar, Meta Pixel (analytics functions only)

We use this data to improve content, usability, and the overall experience.

-Functional Cookies

These enable the website to remember:

Your language or region

Form entries

Account preferences

Custom settings

Without them, certain features may not operate correctly.

-Advertising & Marketing Cookies

These help us:

Show you relevant offers or content

Track ad performance

Build audiences for future campaigns

Limit how often you see the same ad

Examples: Facebook/Meta, Google Ads, TikTok Pixel, email marketing tools.

These may track you across different websites or platforms.

-Social Media Cookies

These allow you to:

Share content

Like posts

View embedded content (e.g., YouTube, Instagram)

These third-party platforms may collect data according to their own policies.

-Cookies Used on This Website

We may use the following platforms, tools, or integrations:

Google Analytics & Google Tag Manager

Meta/Facebook Pixel

TikTok Pixel

Email marketing platforms (e.g., Mailchimp, MailerLite, ConvertKit, or GoHighLevel)

Payment processors (e.g., Stripe, PayPal)

Membership or course platforms

Social media embedding tools (YouTube, Instagram, Spotify, Substack)

The exact list may vary over time as we update our Services.

-Your Consent

By using our website, you consent to the use of cookies as described in this policy.

If you are in the EU, EEA, UK, or regions requiring explicit consent, you will see a cookie banner that allows you to:

Accept all cookies

Reject non-essential cookies

Customize preferences

You can withdraw consent at any time.

-How to Manage or Disable Cookies

You can control cookies through your browser settings:

Chrome: Settings → Privacy and Security → Cookies

Safari: Preferences → Privacy

Firefox: Options → Privacy & Security → Cookies

Edge: Settings → Cookies and Site Permissions

You may also:

Block specific cookies

Delete stored cookies

Set your browser to ask before storing cookies

Note: Disabling cookies may affect website performance and functionality.

-Third-Party Data Collection

Third parties may collect data through cookies for:

Analytics

Advertising

Device identification

Cross-site tracking

We do not control or manage how these third parties use the data they collect.
Please review their individual privacy and cookie policies.

-Do Not Track (DNT)

Our website currently does not respond to Do Not Track signals due to the lack of an industry-standard interpretation.

-Updates to This Cookie Policy

We may update this policy from time to time to reflect:

Changes in technology

Legal requirements

Updates to our services

Our business needs

The “Last Updated” date indicates when the most recent changes were applied.

Legal Basis for Processing (GDPR Compliance)

For users in the European Union, UK, or other GDPR regions, we process information based on:

Consent

Performance of a contract

Legitimate interests (e.g., improving Services, preventing fraud, direct marketing where permitted)

Legal obligations

You may withdraw consent at any time.

Cookies & Tracking Technologies

We use cookies and similar tracking tools to:

Remember preferences

Authenticate sessions

Analyze usage

Provide personalized marketing

You can opt out of non-essential cookies via your browser or cookie settings banner (if used on your site).

How We Share Your Information

We do not sell your personal information.
We may share data with trusted third parties who help us operate our business, including:

Payment processors (e.g., Stripe, PayPal)

Email marketing services (e.g., Klaviyo, Mailchimp, ActiveCampaign)

Website hosting providers

Analytics providers

Customer support tools

Legal or regulatory authorities (if required)

All third parties are contractually obligated to protect your data.

International Data Transfers

Because our Services are accessible worldwide, your information may be transferred to and processed in countries outside your own.
Where required, we use:

Standard Contractual Clauses (SCCs)

Adequacy decisions

Other GDPR-approved safeguard

Data Retention

We keep your information only as long as necessary to:

Provide the Services

Comply with legal obligations

Resolve disputes

Enforce agreements

You may request deletion at any time.

Payment Information

All payments are processed by secure third-party providers.
We never store full credit card numbers or sensitive financial data.

Your Privacy Rights

Depending on your location, you may have rights including:

Access – request a copy of your data

Correction – fix inaccurate information

Deletion (Right to be Forgotten)

Restrict Processing

Data Portability

Opt-Out of Marketing

Opt-Out of Selling/Sharing (CCPA/CPRA)

Withdraw Consent (GDPR)

To exercise any rights, contact us at: [email protected]

Children’s Privacy

Our Services are not intended for individuals under 16.
We do not knowingly collect data from children.
If we discover we have, we will delete it promptly.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your data, including:

Encryption

Limited access controls

Secure hosting environments

Regular system monitoring

No system is 100% secure, but we take data protection seriously.

Marketing & Communications

You may receive:

Email newsletters

Updates about products, events, or content

Promotional offers or launches

SMS messages (if you opt in)

You can unsubscribe anytime via:

The “unsubscribe” link in emails

Replying STOP to SMS

Contacting us directly

We will never send SMS messages without your explicit consent.

Third-Party Links

Our website may link to external sites.
We are not responsible for their privacy practices.

Changes to This Policy

We may update this Privacy Policy from time to time.
The “Last Updated” date will reflect any changes.
Continued use of our Services signifies acceptance of the updated policy.

Contact Us

For questions, concerns, or privacy requests, contact:

Samson Blaze / Life Is F-ing Hard
Email: [email protected]
Address: 929 N Val Vista Dr

Ste 109 #1129

Gilbert, AZ 85234